EE – Value for money

EE Value For Money is a campaign designed to offer customers greater value during the ongoing cost-of-living crisis in 2022.

As people became increasingly mindful of their spending, we developed a visual identity rooted in simplicity and minimalism to clearly communicate value.

Through a disciplined creative approach, we stripped the work back to its essentials – finding the most direct way to convey the message. Each execution pairs minimal mobile iconography with familiar, everyday elements, while retaining EE’s distinctive sense of wit.